I’m a freelance copywriter, strategic storyteller, creative collaborator, and poet living in San Francisco. I’ve helped shape the voices of the world’s most-iconic brands.
I work directly with brands
and the agencies that love them.
My clients include
I help companies communicate, elevate,
and connect with consumers
through words that are relevant,
relatable, and deeply human.
My superpower is making
complex ideas seem simple.
My specialty is partnering with brands
at a point of inflection
looking to start up, rev up, or upend,
with deep category expertise in…
Beauty + Fashion
Luxury + Lifestyle
Hospitality + Travel
Specialty Retail
CPG + eCommerce
Food + Beverage
Health + Wellness
High Tech
DTC, B2C + B2B
Peep some projects
Services
BRANDING + REBRANDING
Full-360 campaign concepting
Content + copy development
Brand launches, relaunches + refreshes
Taglines + display copy
BRAND IDENTITIES
Brainstorming + ideation
Identities + naming
Product names + taglines
Brand differentiation
DIGITAL + SOCIAL
Site content
Social posts + tweets
Banner ads
EDMs
STYLE GUIDES + BOOKS
Editing + proofing
Tone of voice + brand personality development
Editorial direction + brand standards
Book concepting + commissions
PRINT ADVERTISING
Direct mail
In-store marketing + packaging
Catalog copy + collateral
Press kits + PR
STRATEGIC STORYTELLING
Crafting RFPs, pitches + investor decks
Editorial features, advertorials + interviews
Speeches + presentations
Mission, purpose + vision statements
Case studies + ghostwriting
BROADCAST, VIDEO + RADIO
Creative concepting
Scripting + script doctoring
Script supervision
VO + talent direction on set + in studio
CONTENT STRATEGY
Comms
Marketing plans
Messaging hierarchies
Market segmentation
EXPERIENTIAL
OOH + billboards
Activations
Field marketing
Event collateral