a poet with a penchant for penning advertising
TP3.jpg

Tempur-Pedic

Tempur-Pedic was launching its first-ever, brand-owned retail stores. I developed all copy and content for the franchise from the ground up: from a comprehensive brand style guide to packaging, hangtags, signage, advertising, brand videos, and more. (Full disclosure: they sent me a free bed to guarantee I wouldn't fall asleep on the job.)

 

TP3.jpg
TP2.jpg
tempurpedicdirectmail.jpg
TP_sitelet_home01b[1].jpg
TP4.jpg
TP1.jpg
screenshot 2012-02-23 at 2.04.25 PM.jpg
TP5.jpg