Tempur-Pedic
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Retail launch
Tempur-Pedic was launching its first-ever, brand-owned retail stores. I developed all copy and content for the franchise from the ground up: from a comprehensive brand style guide to packaging systems, hangtags, and signage, digital display assets to direct-mail, advertising, brand videos, and more. (Full disclosure: they sent me a free bed to guarantee I wouldn't fall asleep on the job.)
