a poet with a penchant for penning advertising
smartwater

A Sample Smörgåsbord

A few more projects I’m proud to share.

smartwater

smartwater

With smartwater at her side, Jennifer Aniston takes on everyday moments of ambition with a thirst for success in ads promoting the brand’s new sparkling and still products.

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WEIGHT WATCHERS

Concepting, scripting, and on-site direction for WW’s Global Launch of its new brand purpose. I was the sole writer for the 90-minute presentation, crafting the complete run-of-show, including speeches for 19 different international brand ambassadors, 5 videos, and a finale featuring Oprah live on stage. (Hit play and skip the legalese; the show gets going around 1:29.)

PLANNED PARENTHOOD

PLANNED PARENTHOOD

Identity & copy for the invitation to Planned Parenthood’s annual Spring Gala event.

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JANE GOODALL FOUNDATION

JANE GOODALL FOUNDATION

Brand positioning and rebranding work for the foundation’s 40th-anniversary celebration.

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ORIGINAL CHILDREN'S BOOK

ORIGINAL CHILDREN'S BOOK

Concepted and created for an NYC real-estate company to give to prospective families considering its newest property, Madison Square West.

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B2B FOR EBAY

A B2B video introducing and outlining the features and benefits of eBay’s new fashion platform to vendors and internal partners.

#VOTEPERIOD FOR DOWNTOWN FOR DEMOCRACY

My passionate plea to women voters to #voteperiod in advance of the 2018 mid-terms, produced by Downtown for Democracy.

BRAND STORYTELLING FOR FABLER

Which came first, the copy or the film? (A classic chicken-and-egg problem.) I reverse-engineered the narrative for this video by post-production house Fabler, writing to picture for seamless storytelling.

BARBIE'S IMAGE MAKEOVER

BARBIE'S IMAGE MAKEOVER

Helping Mattel embrace blonde ambition with a P.R. campaign leading up to the New York Toy Show.

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SAKS FIFTH AVENUE

SAKS FIFTH AVENUE

A vintage ‘50s Christmas catalog concept with a mid-century modern attitude and brand-consciousness.

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